I've written about this concept once or twice or a dozen times - see the list below for related blogs. My clients really love it. This can make a significant difference in your overall reach, as more people will read your content. Every year, the National Association of produces a survey of home buyers and home sellers. Still not sure how to write it? End of Year Announcement Letter Sample nar.realtor Details File Format DOC Size: 11.5 KB Download Writing a professional end of the year announcement letter should not take you hours or days. Here at Icenhower Coaching and Consulting, our coaches are telling our clients to shift. Good news! If you have a friend you usually chat with via WhatsApp, itd be weird to call her up on business and start asking her about whether she knows anyone who needs to buy a home. With this simple strategy, and no more than 279 contacts, the listings started flowing in. 3. The name of the game is Listing E-Alerts. You can get his full briefing in this video. You may get another referral in the future, growing your sphere of influence. And thats important because not everyone in your sphere will be ready to buy or sell their home, or even make a referral when you contact them. Heres how to do it, The BEST real estate postcards to generate seller leads: Part 1 home valuation approach, Powerful, easy touches for sphere of influence and past client Part 2 refrigerator clip, The TOP 7 low-cost ways to find seller leads with geographic farming, P143 The 4 BIGGEST drivers in getting listings in the cold market Part 1. As a real estate agent, your sphere of influence (SOI) is made up of the people you are personally connected with who you have a reasonable chance of influencing with your real estate expertise. So if youre clinging to the belief that your SOI is weak or that you dont have an SOI because youre new to town, are from the wrong side of town, or whatever believe this: Youre not only kidding yourself, youre also leaving piles of cash on the table. Now you take your scrubbed list upload them to an email marketing program. Learn how to create the best real estate email templates for your sphere of influence to both engage and add value to them over time.http://www.TheRealEstate. Take Advantage of Direct Mail Marketing, Frequently Asked Questions About the Sphere of Influence, Use networking to help you improve your sphere of influence and real estate referrals, Use social media to help you build a stronger sphere of influence and boost real estate sales, Prioritize your time with your followers to build your real estate business, Take advantage of local news publications to boost your real estate career, Use events to help you grow your sphere as a Realtor. That's a good letter! ), Consistency + Engagement = Winning on Social, The 4-part SOI Marketing Plan Worth $30 Million in Business, The Real Estate Postcard Worth $2 Million, Past coworkers (even if your last job was waiting tables), Your friends (yes, even the high school pals you havent seen in 20 years), Your kids friends or their parents (depending on age). Anyway, agents ask me all the time what they should write about that will inspire their SOI's to remember them FONDLY. I've been trying to decide what to do with it - I thought of mailing the newspaper article out to my 2010 clients with a note thanking them for helping me achieve this goal. So, Jennifer, um what's an example of doing it right? What Is a Sphere of Influence? If you havent been staying in touch with your SOI like you know you should, youre not alone. When my first broker told me I needed to write letters to all the people in my sphere of influence, I didn't know what she was talking about. As the leads and referrals start coming in, its important to keep track of each and every one. You may also want to include a gift card to the local coffee shop or other gift. But you do need to step up and own your role as a Realtor which also happens to be the best possible thing you can do for your real estate business. Letter To Sphere of Influence Draft: Good news! Because even though I had been in business for a long time at that point, I was still afraid to pick up the phone and call them, for the fear of rejection that they might not remember me.. The first step is to just get the names down on paper and at this point, its absolutely crucial you dont undervalue or overthink a single candidate for your list. I would love the opportunity to work with you. By reaching out and sending gifts you generate a raving fan rather than just another number in your database. The art of the personal written word is dwindling. Oftentimes, they do need you, or they need your expertise for one thing or another. Be clear that you have no agenda. (True Story)Order Your Here! Build and Maintain Your, Read More 25 Tips To Create The Ultimate Real Estate Listing PresentationContinue, Starting a real estate business from scratch can be a daunting task. Save my name, email, and website in this browser for the next time I comment. Now, you can take these contacts and add them to a custom list within Facebook and run targeted ads to these people. A form letter! Reach out to some of your past clients from the last two or three years, depending on how much business you do. Friends and acquaintances from any social groups such as Neighborhood Association, Rotary, PTA, etc. You want to find ways to touch your SOI members without annoying them. And, if you have a friend or acquaintance in need of a real estate professional, Id appreciate the referral. Remember, you dont have to harass your SOI with daily sales calls. Are you sure you want to report this blog entry as spam? It is also important for you to diversify your outlets. 2023 ActiveRain, Inc. All Rights Reserved :) homeFair Housing: Fair Housing and Equal Opportunity, The Flooring Girl & Blog Stylist -Dynamo Marketers, Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos, Lizette Realty - Richmond KY - Lexington, KY, Lizette Realty, Lexington KY MLS - Kentucky Homes, CEO/Owner/Team Leader/Keller Williams Executives Realty LLC - Highlands Ranch, CO, Real Living / Home Realty - Owensboro, KY, Owensboro KY Real Estate -270-903-2167 Homes, Cond, Quicksilver Real Estate Solutions, LLC - Portland, OR, Coldwell Banker, 170 N Main Street, New City NY 10956 - New City, NY, Prudential Lancaster Real Estate - Lancaster, PA, Integrity Real Estate Services 116 SE AVE N, Idabel, OK 74745 - Idabel, OK, BS Ed, Integrity Real Estate Services -IDABEL OK, Cary Property Pros - 4 Sale Realty, Inc. - Crystal Lake, IL, Cary Property Pros. When it comes down to it, an SOI is just a group of people you know personally. You type in their home search criteria and then enter their contact info. It would go like this. Once you begin making sales, add each of those clients to your database in a different folder, so you can keep past clients and your sphere separate. At least if you sold them a house, you will for sure have their mailing address! Today Im going to tell you, no. Pay Special Attention to Those Who Matter Most 4. And if you use it right, you can rapidly accelerate your real estate business into the high seven- and eight-figures. You can also see what specific links the recipient clicked. Do you have something you could YAY-ME about to your sphere? Assuming youve already let your sphere know youre in the real estate game, heres a quick, friendly template to help get them on your email list. We are going back to the basics. That is why it is important for you to pay close attention to your sphere of influence real estate agent. I was just checking in with you to see how youre doing. We have all been there. Its expected in business. 2. Your thoughts? If you havent seen Danielles hacks for following up with stale leads in under 10 min., you NEED to check these out.). And theres no good reason to leave that kind of money on the table. Own it! I dont have any influence! I know thats what I thought the first time I heard it. These are people that know you, and just because of that, you have some influence on them. In real estate, you have to develop a strong relationship with the buyer or seller. But, Read More How Email Marketing Changed My Real Estate Business Forever (DO THIS)Continue, Would you like to sell an additional four to six homes a month? Make sure you select something that shows just how well you know them. Real Estate Agent Sample Marketing Letter Nsw Recognizing the mannerism ways to acquire this books Real Estate Agent Sample . One type of ad that has been shown to be very effective is a messenger ad. Pro Tip for TikTok: This is a fun one. Something went wrong while submitting the form. Start engaging more on social media (weve got guides on Facebook, Instagram and Twitter to get you started). This week I had the pleasure (and total surprise) of winning an award from RE/MAX for 2010! However, Id love to hear what you think about it first. Because, without you putting your faith and trust in me last yearwell, I wouldn't be writing this email at all! Its one of the easiest ways to get your database engaged again. All because of one fundamental business driver: Authenticity. Jennifer - I really needed to read this!! Youre not asking for anybodys firstborn child, and youre not inconveniencing them youre providing value. Script #1 - Recent Clients & Professional Connections, I hope all is well! The bulk of our business comes from referrals so wed really appreciate it if youd keep us in mind. Together, we can make this year your best yet! But I've done my own Yay-ME's thruout the years - here are some examples of mine (and others I've helped create them): 1. Pro Tip for Instagram: Switch to the Instagram Business Profile and use the free analytics to pinpoint the posts your followers love, and post more of that. They build their spheres of influence through charity and service rather than passing out business cards.. Heres how Jason asks for the referral (and remember, these guys have been chatting and laughing it up for at least 10 minutes before it even gets to this point). My reader enjoyed a tremendous response to the letter, got a few (unsolicited) glowing testimonials to use in her marketing and may even have a few new clients to show for her efforts. You heard that right. First, it is important to take a look at a few statistics that highlight the current housing market. Its easy to neglect these tasks if you dont have a contact plan in place. (to "celebrate" a newer agent's reaching a milestone in their career in this tough market. Again, theres absolutely no need to sell here. WOW. Learn more at AgentDominator.com, Getting more referrals with the $500 Certificate letter, Postcards drive seller leads to your open house. But, consider this: Agents making more than $100,000 a year told the NAR that they got nearly one-third of their business from referrals from past clients. Phone: 205-263-9600 Thats what marketing is supposed to do it helps sort out who is interested and who isnt. Many agents stay surface level and dont think about the personal touches or special things they can reach out to people in their sphere for. Eliminate those distressing gaps in income - stay in front of prospects and assure a steady income stream by using professionally written real estate letters. Whether you use the MLS or your agent website through your CRM, it can be completely free. For example, if you get a referral from someone who is in your sphere of influence, make sure you send them a thank-you note. Just make sure you ask for permission first (theres nothing more annoying than getting an email you dont remember signing up for, right?). If you dont know what to write, use my Event Themed Keeping in Touch Letters. Well done ! I also have a feed on my site that gives them helpful real estate tips and tidbits that they can scroll through to their hearts content. Enter pertinent information, so you can send Happy Anniversary messages on the date that their new home closed, send a birthday card, or simply remember their childrens or their pets names. One of the most powerful ways of attracting interest and building strong connections is by offering something of value. But a good rule of thumb when youre first getting started with contacting your SOI is to list your contacts according to how you know the person. For example; Friend, Family, Acquaintance, etc. Of course, if you do happen to be in need of an agent to help you purchase or sell a home, Id love to be that agent. Add your signature and contact information including your location. As with follow ups, consistency is the name of the game on social media. Finally, the art of copywriting is helpful too. Since some agents have been in the biz for awhile, maybe we can call it "A Prospecting Letter." Brian is also the creator of www.TheRealEstateTrainer.com, a website that provides real training material for real estate brokers managers and other industry leaders. Focus on the social media sites where most of your SOI connections are, and the ones you already love and use regularly. So thank you, thank you, THANK YOU!!! Dear (Name), How are you? As with all real estate letters, do NOT begin your message with the word "I." Instead, make it about the reader. Thanks. Youll be shocked at the response. Happy Anniversary to ME! No matter who you are or where youre from, if youve ever interacted with another human being, you HAVE a sphere of influence. You dont have to be a suited-and-booted business exec to have a great network. Or maybe they have questions about the difference between a deferment and a forbearance on their mortgage payments. Your Name 321 Smith Road Boston, MA 02201 555-555-5555 Email Address. Now is a wonderful time for that because we are in the midst of this COVID-19 crisis and were forced to get back to the basics. It is important for you to stay connected with your real estate clients. Today we are going to give you some next level real estate email templates to use in contacting your sphere of influence (SOI) . Ive helped hundreds of real estate agents, team leaders, & brokers all over the country increase their sales, online presence, and create scalable systems. You can do this by adding value coming from contribution and giving them something they want. I was constantly struggling to stay top-of-mind with my past clients and stay connected with potential leads. The COVID-19 pandemic has changed our lives, our routines, and the way we do business. Any new listings that come onto the market will be instantly emailed to your buyer. For example, we did $2 million worth of sales to one couple I hadnt talked to in 13 years. Gratitude is the best way to get more of what you want. If so, just be a little more intentional whenever you log on. They also might get your name introduced to new people, because some of those letters contain the kind of information that people enjoy sharing over coffee or cocktails. If you throw a great party, you definitely want to put this to work for you. If youre not shy about video, TikTok is a great way to get in front of your SOI while generating more engagement with your Instagram and Youtube (which you should definitely link to your TikTok if you havent already!).. make an informed decision when buying or selling a house. Its time to look inward to your database. Its a simple shame on me script. I think I would prefer that over an e-mail. You may be wondering if you should be spending money on buying new leads. Excellent blog and I'm going to share it with some new agents in my office! There are so many ways for real estate agents to generate business. Remembering anniversary dates, birthdays, and other significant events in your spheres lives goes a long way. Thx for sharing. Now that we are living in more uncertain times, we are presented with an opportunity to reopen the line of communication between ourselves and our sphere of influence contacts. Its Brian Icenhower. That includes family, friends, business acquaintances, people you know from meetings you attend, fellow volunteers, your spouses friends, your parents friends, your hairdresser, your mechanic, your dog groomer, and of course past clients from some other career. No need to respond - we are just huge on referrals so if anyone comes up, we are always happy to help. It could even be that they are having some work done on their house and need some recommendations. Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. They may even have some great content ideas. For brand new agents a simple Excel spreadsheet will do the job.. In todays market, there are many different lead sources you can use to grow your business. document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); PROGRESSIVE TRAINING FOR REAL ESTATE AGENTS AND TEAMS. Because we worked together, if anyone comes up in your network that may need real estate advice, I'm always happy to help. Were going to give you everything you need to work your SOI like a pro. After all, theres only so much time in the day. Once you feel like you have established a personal connection, ask them for a business card. In the first 15 years after starting his business, he helped over 11,700 sales agents dramatically increase sales. But how many agents actually take that advice? Let us help you. Your first thought might be My sphere of influence? Seller leads or previous clients that youre hoping to get real estate referrals from will think, Thats all my realtor thinks of me? They already know you. Hello Marte, love the letter and your post has been featured to the group: I like this approach, Marte. Disclaimer: ActiveRain, Inc. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. It's so great to get off on the right foot - this letter would do it. Use this real estate letter template to introduce yourself to a particular neighborhood or community group, using as much relevant expertise or information as possible. Make sure you do not fall into this trap. As a result, Realtors end up going for the remaining 20 percent. Find FL real estate agents Heres an awesome, zero-pressure script from Michael Montgomery of Rev Real Estate School. It has success written all over it. As a member of the(name)Multiple Listing Service, I now have access to information about homes for sale and sold, average prices, and market trends in(name the area your MLS covers). Icenhower Coaching & Consulting not only provides free content and training videos, but also offers a range of books, premium digital products, and online courses. When you target through every channel like this, you are in your SOIs brain. Or, in the words of 10x Rule guru Grant Cardone, Everyone is a salesperson, even doctors.. and current clients your sphere of influence and your prospects 18 real estate letter templates in pdf google docs word web free download here is a well Never Stop Networking 2. Its not only great for drumming up referrals and staying top of mind, its also awesome for your personal life. Take our customer, Justin Seeby for example. Its a minimum level of customer service to check in with your past clients and make sure theyre okay, especially right now.



Joseph Prince Daughter Jessica Age, No Pregnancy Symptoms At 5 Weeks Mumsnet, French Chateau Wedding Packages, Virgo Man And Sagittarius Woman Break Up, Articles R