[15], On 30 March 2020, EasyJet temporarily grounded its entire fleet of planes due to the COVID-19 pandemic. Primary or secondary. Environmental impacts 9 [14], EasyJet was featured in the television series Airline, broadcast on ITV (19982007), which followed the airline's operations at London Luton and later at other bases. As such any organization must strive to identify its stakeholders and their specific needs, Premium Initially it used Boeing 737 aircraft exclusively, but in October 2002 it ordered 120 Airbus A319 aircraft, plus 120 options. Identifying all of a firms stakeholders can be a daunting task. EasyJet has increased the amount of modern aircraft to Customer service They influence the companys decisions as they are the main say of it. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. With the demand on transportation and advancements on technologies airline industry became one of the fastest developing industries on the world. [17], On 10 September 2021, the company claimed it had rejected a takeover bid from rival Wizz Air. KLM [28], On 25 October 2007, EasyJet purchased the entire share capital of GB Airways from the Bland Group. This was the first codeshare agreement for EasyJet; it was terminated when Transaero Airlines ceased to operate in October 2015. [82] In July 2017, EasyJet announced that it has applied for, and was subsequently granted by the Ministry of Transport, an Austrian Air Operator Certificate (AOC) and operating permit, thereby establishing EasyJet Europe. In 2006, the airline did not always refund tickets in a timely fashion. [75], In July 2011, the airline tried to refuse carriage of a boy with muscular dystrophy because he had an electric wheelchair. Easyjet Plc's mission statement is also realistic, which makes it able to achieve various set goals and targets. EasyJet Plus is an annual subscription product targeted at frequent flyers,[120] both business and leisure. External Impacts 5 Customers - they would want cheap flights that are comfortable and safe. Branding 11 Identify the key stakeholders of EasyJet and their strategic influence in two steps: a) Map the key stakeholders of EasyJet in terms of their power and interest using an appropriate framework. must follow the employee/labor health and safety laws as some countries have strict regulations to ensure labor safety. EasyJet Company: Strategic Capabilities | Free Essay Example [22] The specific color that EasyJet uses closely resembles that of the telecommunications corporation Orange and was a subject of dispute between the two companies in 2004 when easyGroup launched a mobile phone subsidiary, easyMobile. Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. Easyjet Plc. TABLE OF CONTENTS The aim of this business is to provide and develop products for athletes of every ability and to make sure their products help athletes reach their potential. P2 M1 and D1 The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". These aircraft have subsequently been transferred to Berlin-Brandenburg Airport. Maintaining high customer satisfaction ( low prices and high quality can be pursued together) CSR, credibility, employees' rights and legitimacy during a crisis: a The two organisations I will be looking at are Tesco and Macmillan. 10. EasyJet was strategically located, Premium The marketing decisions of the industry are to an extent based on political decisions. Competition Southwest Airlines who are the stakeholders of easyjet - vmconsultoresrh.com Political and Legal impacts 5 Modern aircraft fleet with unparalleled network. easyJet is a European airline that uses its cost advantage and favorable network positions in strong markets to deliver low fares and operational efficiency on point-to-point routes, while offering friendly service to customers. Based on this evaluation, EasyJet exchanged 25 A319 orders for A320s in July 2008 and later removed the A321 aircraft from the fleet. Since its launch the site had taken more than 800000 bookings by March 2000. Haji-Ioannou criticised the airline's decision not to seek to cancel the outstanding Airbus order, claiming it would create an additional 4.5bn of capital which the airline could not afford to spend. Premium Airline Stakeholder, principles followed by Easyjet can be emulated and how. What we do. EasyJet the airline industry was founded in 1995 by Stelios Haji- Ioannou and from thence struggled to maintain their competitive position in the airline industry. EasyJet shareholders put it on the red list on Thursday morning after the airline announced it had landed itself a post-pandemic war chest, with a plan to raise 1.2bn in a rights issue.This knocked a tenth off its share price on Thursday morning. Telephone It has seen an increase in customer loyalty in its core markets. Stakeholder We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. [53] It also announced its first annual loss during the 25 year history of the company. Due to this seating arrangement, to satisfy safety requirements the airline's Airbus A319 aircraft have two pairs of overwing exits, instead of the standard one-pair configuration found on most Airbus A319 aircraft. "The total European package holidays market is worth around 61bn per year we know customers want holidays with various durations and not the traditional seven and 14 nights. Strategic management, Stakeholders of marks and spencer and their influence. Global Politics A. Heywood. [117], The airline had previously provided in-flight entertainment (IFE) in some aircraft, such as the ex-GB Airways fleet, using drop-down screens on some Airbus aircraft; by 2018, all use of IFE had been discontinued. Working in partnership with other stakeholders across the broader Commercial team and other departments to bring together a more holistic approach to Trading and Revenue Management. 1. It was a shaky start but one that would grow into a stable foundation. [18], Early promotional activity focused on the airline's relatively low pricing compared to incumbent operators. In the early 2000s McDonalds saw for the first, Premium 1. Business ethics EasyJet derives the most from the perceived quality. [22] In October 2004, the FL Group, owner of the airlines Icelandair and Sterling, purchased an 8.4% stake in the airline. BMAN72801 For this task I will be looking at two organisations and will be looking at who their stakeholders are and how much influence they have and also what they want from the company. Stakeholder groups vary both in terms of their interest in the business activities and also their power to influence business decisions. EasyJet goes to shareholders for more cash after rebuffing takeover Many companies are now using websites to communicate with stakeholders. DON SULL London Business School and Commentators Constantinos Markides Walter Kuemmerle Luis Cabral. [62] However, there has been few announcements on the project since then. 725 Words; 3 Pages . This company bases its competitive strategy in cost leadership approach (supply same service at lower cost) and is double the size of easyJet in terms of profit. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor. 3.2 Product and services 6 EasyJet is a well-known low-cost airline which operates in several European countries and has been founded by serial entrepreneur Sir Stelios Haji-Ioannou in 1995. 1. The space saved by having smaller galleys allowed for the installation of 156 seats. Trade union [126], A mid-November 2019 report indicated that the company planned to relaunch the package holiday business, after the bankruptcy of former competitor Thomas Cook.[127]. 1. Customers booking flights through the airline's website are provided with quotes for several hotels at their destination. Start a PESTEL analysis for the general business environment of EasyJet. PESTEL stands for - Political, Economic, Social, Technological, Environmental & Legal factors that impact the macro environment of Easyjet Plc. Johan Lundgren. When EasyJet received H89, it had a 1970s-style office setup. Table of Contents EasyJetHotels offers accommodation products throughout the airline's network. The new airline is headquartered in Vienna and will allow EasyJet to continue operating flights across and within European countries after the UK leaves the EU. Germany M1- Assess the relationship and communication with stakeholders of two EasyJet hack: 'I've been left in complete limbo' - BBC News Low-cost carrier Government guidance and assistance available to travel and tourism businesses. Table of Content Efficiency-driven operational model ( tutto quello che c e scritto sotto) This service offers free allocated seating (including extra legroom), priority check-in, fast-track security, speedy boarding and extra cabin baggage. Easyjet Plc PESTEL analysis is a strategic tool to analyze the macro environment of the organization. [26] By 2015, the company was flying routes to more than 130 destinations in 31 countries, operated 26 bases centred around Europe, and had a total of 10,000 employees. Easyjet Plc Porter Five Forces Analysis - Fern Fort University [16] They later closed three of their bases. Political Factors 3.7 People 11 This report will consist of an analysis of EasyJet's macro and micro marketing environment. 4 min. Interrelationships - The world of travel & Tourism EasyJets Business Model Analysis EasyJet was founded by Stelios Haji-Ioannou, when he was just 28, in the year 1995. Easyjet offers a reliable, on-time travel service with value-added features. The international standard providing guidance on social responsibility, called ISO 26000, defines a stakeholder as an "individual or group that has an interest in any decision or activity of an organization." Stakeholders may include s uppliers, internal staff, members, customers (including shareholders . Haji-Ioannou's reply was: "The Internet is for nerds, it will never make money for my business!" This cookie is set by GDPR Cookie Consent plugin. I/ Easy Jet : General Overview Case Study easyJets $500 Million Gamble Low-cost carrier, EasyJet is originally discovered by a Greek named Sir Stelios - Loannou in 1995. Low-cost carrier 1.1 History. Although the main threat in terms of competition for easyJet is the low-cost Irish company named Ryanair. Low-cost carrier History of the Internet, look of easyJet and will also discuss an analytic research that was made to demonstrate aspects of the history of the airline along with the marketing strategy and brand strategy used and implemented by the low-budget airline.



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